Started off as proprietorship as M/s. Anusaya Ramchandra Shinde
Vasant Ramchandra Shinde, the second generation rebranded the company to VRS fruits. Under his leadership, the company explored foreign markets & took the company to new heights.
Among the first organisations to import fruits into the Indian market
Dinesh Vasant Shinde, the third generation stepped into the business, and rebranded the firm to Anusaya Fresh India Pvt.Ltd. He came up with a vision to widen the company’s presence overseas & create a strong global network
Established Anusaya Fresh Thailand Co.
Setup Anusaya Fresh Fruits and Vegetables LLC. (GCC)
Setup Anusaya Fresh USA LLC
One of the first players to import Avocados in the Indian market
Strategic partnership with Highbush Blueberry Council
Amongst the first to import Blueberries in India from USA and Canada with High Bush Blueberries
Setup Anusaya Fresh Vietnam Ltd.
Exported over 2500 tons of fresh fruit and vegetables
Imported 1200 tons of fresh produce via air route
Imported 10000 tons of Fresh products via sea route
Established BERRIKA (Anusaya Windfall LLP),
A pioneering new Direct-to-consumer E-commerce business
Setup Anusaya Fresh United Kingdom Ltd
Setup Anusaya Fresh New Zealand Ltd.
Setup Anusaya Fresh Australia Pvt Ltd.
Setup Anusaya Fresh Chile SPA
Anusaya Fresh is a renowned name in imports and exports of high quality fruits, frozen foods, vegetables and flowers across the world. The company has built its reputation in the domestic and international market by adhering to international standards in each of product categories. The journey began as a proprietorship entity under the name ‘M/s. Anusaya Shinde’ and later in 1973 the company name changed to ‘VRS Fruits’. Mr Dinesh Shinde’ CEO & Director of the company has strived to make Anusaya Fresh a respected and reliable name in the domestic and international market.
He is backed by the legacy of his family, hands-on experience and dedicated team of professionals working round the clock to ensure client satisfaction. Today Anusaya Fresh is present in USA, India, UAE, Thailand, United Kingdom, New Zealand, Vietnam, Canada, South East Europe, Chile and Australia. The future plans of the company is to expand its operations in Oman, Kuwait, Saudi Arabia, Qatar, South Africa, Egypt, Turkey, Mexico, Malawi, and Kenya in the next 5 years. Anusaya Fresh is headquartered in the USA, formed in Mississippi and California. The company got registered as a private limited company in India in the year 2009.
Prior to which the company was operating under two different names for close to 65 years. By providing efficient & timely deliveries to its clients, the client list of Anusaya Fresh has increased by leaps and bounds. The client base encompasses wholesalers, retailers, 5-star properties, super markets and institutional players. Large format stores are the equally important customer category for Anusaya Fresh. The procurement of the fresh vegetable & fruits is done through contract farming as well as through wholesalers. The in-house team of experts as and professionals are employed to train and supervise the contract farms and to keep a meticulous check throughout the crop cycle.
Simultaneously strict quality inspection is carried out on the procurement from wholesalers to ensure the approved quality standards set by Anusaya Fresh. The imports and exports of fruits, vegetables & flowers are carried out of the sea and air ports around the world. The company has tied up with the best in the business when it comes to logistics management (Sea, Air and Road). Customized packaging is done for retailers and super markets accounting their special needs. For transport between cities or countries, freight-efficient packaging is done to ensure that the client receives fresh and impeccable produce.
The promotion activities cover free sampling and tasting sessions for customers of super markets and trade promotions like mechanizing activities for the counter staff in the super markets and retail outlets.
